Social History and Industrial Classification (SHIC) is a classification system used by many British museums for social history and industrial collections. It was first published in 1983. == Purpose == SHIC classifies materials (books, objects, recordings etc.) by their interaction with the people who used them. For example, a carpenter's hammer is classified with other tools of the carpenter, and not with a blacksmith's hammer. In contrast other classification systems, for example the Dewey Decimal Classification, might class all hammers together and close to the classification for other percussive tools. The specialist subject network, Social History Curator's Group (SHCG), obtained funding in 2012 to develop an on-line version, now on their website http://www.shcg.org.uk/ == Scheme == Materials are classified under four major category numbers: Community life Domestic and family life Personal life Working life Further classification within a category is by the use of further numbers after the decimal point. It is permissible to assign more than one classification in cases where the object had more than one use.
AI washing
AI washing is a deceptive marketing tactic that consists of promoting a product or a service by overstating the role of artificial intelligence (AI) and the integration of it. Companies often involve in the practice to mislead customers to boost their offerings, and to secure funding from investors. The practice raises concerns regarding transparency, and legal issues. == Definition == AI washing is a deceptive marketing practice. It involves promoting a product or a service by overstating the role of artificial intelligence (AI) and its integration in the design and manufacture of the same. The practice raises concerns regarding transparency, compliance with security regulations, and consumer trust in the AI industry potentially hampering legitimate advancements in AI. The term was first defined by the AI Now Institute, a research institute based at New York University in 2019. The term is derived from greenwashing, another deceptive marketing technique that misrepresents a product's environmental impact in a similar manner. AI washing might involve a company claiming to have used AI in the development or enhancement of its products or services without its actual involvement, or using buzzwords such as "smart" or "AI-powered" without the product actually offering it or making use of it. A company may overstate the usage of AI or misuse the term, which is also construed as AI washing. In 2026, The Washington Post defined AI washing as "a trend for bosses to blame layoffs on the productive capabilities of AI and its ability to replace workers, even when job cuts may have little to do with the technology". == Usage and effects == AI washing can lead to deception of customers and misleading of investors. It is also an illegal and unethical practice that lacks transparency regarding disclosing the details of a product or a service. Companies get involved in such a practice often in response to competition who might have used AI in their offerings. It might also be used as a ploy to secure funding and investment, assuming that it will attract them towards it. AI washing has been compared to dot-com bubble, when businesses appended "dot-com" to the end of the business name to boost their valuation. In September 2023, Coca-Cola released a new product called Coca-Cola Y3000, and the company stated that the Y3000 flavor had been "co-created with human and artificial intelligence". The company was accused of AI washing due to no proof of AI involvement in the creation of the product, and critics believed that AI was used as a way to grab consumer attention more than it was used in the actual product creation. In 2026, mass tech layoffs were attributed to AI washing from AI innovation instead of balance sheet restructuring. == Mitigation == Companies are expected to be transparent and clearer in communicating the usage of AI in their products or services. Consumers can mitigate the same by requesting for hard evidence from the companies regarding the usage of AI tools. Customers should evaluate the product or service as a whole rather than being swayed by the usage of AI. Informed decision making and purchasing can keep them from falling for such marketing gimmicks. The United States Securities and Exchange Commission (SEC) imposes penalties for companies indulging in such practices. In March 2024, the SEC imposed the first civil penalties on two companies for misleading statements about their use of AI, and in July 2024, it charged a corporate executive from a supposed AI hiring startup with fraud for the usage of buzzwords related to AI.
Asian Digital Finance Forum & Awards
Asian Digital Finance Forum & Awards (also known as Asian Digital Finance Forum and Awards) is a forum and honorary awards platform convened in Colombo, Sri Lanka. It has been hosted in a hybrid format (virtual and in-person), with editions reported in 2022, 2023 and 2025. The event is organised by the Asian FinTech Academy (AFTA) in collaboration with a number of local and international institutions. == Overview == The forum has featured international academic, industry, and policy speakers and has recognised institutions and individuals for contributions related to digital finance and fintech innovation. Media coverage has described participation and recognition at the forum as spanning multiple regions, with institutions and individuals from South Asia, Southeast Asia, East Asia, the Middle East, Europe, and North America featured across different editions. == Awards and recognition == The forum and awards were held in a hybrid format with virtual and in-person proceedings at Hilton Colombo in the 2022 and 2023 editions. The Asian Digital Finance Forum & Awards presents honorary recognitions to institutions and individuals for contributions to digital finance, financial inclusion, and related regulatory, technological, and policy developments. Media coverage has described the recognitions as non-competitive and based on demonstrated leadership and impact rather than open nominations. In 2025, the forum and awards served as an anchor initiative associated with the Asia International Digital Economy & AI in Finance Summit at Port City Colombo, with an emphasis on artificial intelligence in finance, financial inclusion, and governance-related themes. === 2022 === According to reporting by Daily FT, institutions recognised at the 2022 edition included Sri Lanka’s Bank of Ceylon, Commercial Bank of Ceylon, Hatton National Bank, and People’s Bank, alongside international organisations and fintech-sector contributors. === 2023 === Coverage of the 2023 forum described recognitions awarded to India’s International Financial Services Centres Authority (IFSCA) for regulatory innovation, as well as to digital finance and payments platforms including Dialog Genie and SLT-Mobitel mCash. IDEMIA’s Asia–Pacific operations were also recognised for contributions related to biometric and digital identity technologies in financial services. === 2025 === For the 2025 edition, institutional honourees reported in the media included Nium (Singapore), recognised for cross-border payments optimisation, and Paytm (India), recognised for AI-powered financial inclusion initiatives. A Visionary Award for Next-Generation Financial Hub Development was presented to Port City Colombo in recognition of its fintech- and AI-oriented development strategy. Individual honourees reported for 2025 included Sopnendu Mohanty (Singapore), Neil Tan (Hong Kong), Purvi Munot (United Arab Emirates), and Amira Abdelaziz (Egypt), recognised for contributions spanning fintech governance, ecosystem development, inclusive wealth technology, and AI-driven financial policy and regulation. In 2025, media reports described the awards as being subject to an independent validation framework. The process was led by Dr. Sivaguru S. Sritharan, appointed as Global Validation Chair, and involved independent research, analytical review, and benchmarking against international standards, with recognitions characterised as honorary and non-competitive.
Ideogram (text-to-image model)
Ideogram is a freemium text-to-image model developed by Ideogram, Inc. using deep learning methodologies to generate digital images from natural language descriptions known as prompts. The model is capable of generating legible text in the images compared to other text-to-image models. == History == Ideogram was founded in 2022 by Mohammad Norouzi, William Chan, Chitwan Saharia, and Jonathan Ho to develop a better text-to-image model. It was first released with its 0.1 model on August 22, 2023, after receiving $16.5 million in seed funding, which itself was led by Andreessen Horowitz and Index Ventures. In February 2024, Ideogram raised $80 million after its 1.0 model release in the same year. In August 2024, Ideogram released its 2.0 model. This model has several styles such as realistic, design, 3D, and anime and better capability in generating text. In February 2025, Ideogram released 2a model. This model was designed for speed and optimized for graphics design and photography generation. In March 2025, Ideogram released its 3.0 model. This model has improved realism and understanding of complex text layout, although like other generative AI models, it still struggles with ambigram creation.
Pulsar (social listening platform)
Pulsar is a software platform for social media monitoring, audience intelligence and social listening that allows organizations to monitor and analyze online conversations across social media, news, and other digital sources. The platform combines social media listening, media monitoring, trend analysis, and audience segmentation to help users understand public discussions and audience behavior in real time. The platform is a social listening platform, which aggregates data from networks such as X, Facebook, Instagram, and forums) and applies artificial intelligence for text and sentiment analysis. Pulsar is offered as a cloud-based Software as a Service (SaaS) tool and insights consultancy. It has been part of Pulsar Group (formerly Access Intelligence), a publicly listed group of communications software products, since 2019. As well as commercial uses, the platform has been used in peer-reviewed academic research analysing online discourse. The platform is listed on the UK government's G-Cloud 14 Digital Marketplace for the provision of social listening and audience intelligence services. == History == Pulsar originated in the early 2010s as a project within Face, a London-based innovation and market research consultancy. The platform's first product, Pulsar TRAC, launched in 2013 as a social media analytics tool. Pulsar TRAC was designed to measure the reach of conversations, mapping brand audiences, and tracking how content spreads through networks. The development was led by Dr Francesco D'Orazio, who created the Pulsar brand and led the development of the platform while serving as VP of Product and Innovation at Face. Face itself had been acquired by the Cello Group Plc (a UK-based advisory firm) in 2012, and Pulsar became part of Cello's portfolio of research and data tools. In January 2017, Cello Group made a significant investment to scale Pulsar and announced the merger of Face's qualitative research business into Pulsar, unifying both under the Pulsar brand for global expansion. In 2018, Pulsar opened an office in Los Angeles to better serve its growing U.S. client base in media, healthcare, and entertainment sectors and Francesco D'Orazio was appointed CEO. The company focused on developing new products amid a wave of consolidation in the social listening industry. In October 2019, Pulsar was acquired by Access Intelligence Plc (now Pulsar Group), an AIM-listed communications software company. The group, which also owns PR and media tools Isentia, Vuelio and ResponseSource, integrated Pulsar to their end-to-end marketing and communications insights offering. Pulsar established a new office in Sydney, Australia in 2022 as part of this global expansion, adding to its existing offices in London and Los Angeles. In 2023, Pulsar Group (then Access Intelligence) was recognised as one of Europe's fastest growing companies by the Financial Times. In May 2024, Access Intelligence PLC changed its name to Pulsar Group PLC. The company has since continued to develop its platform. In March 2025 it introduced new tool Narratives AI, described as a "search engine for public opinion" and the first of its kind for analyzing public narratives and their evolutions in both social media and the news. In October 2025, Pulsar launched Insight Agents, a set of AI agents embedded into the platform advertised to "proactively anticipate user needs or issues, carry out routine tasks, uncover anomalies in your datasets, and prompt responses at scale, 24/7." == Products == Pulsar's architecture integrates four main products into a single interface. The core product suite is often broken into three main components: Pulsar TRAC (for social listening and audience analysis), Pulsar TRENDS (for trend discovery and analysis), and Pulsar CORE (for owned-channel and web analytics). Pulsar's fourth product is Narratives AI. === Pulsar TRAC === Pulsar TRAC is a social listening and audience intelligence platform that allows users to configure searches that track public conversations and measure audience behaviour. Pulsar TRAC is focused on conversation insights and audience segmentations - the platform is reported to collect and analyse data from a wide range of sources, including major social networks, forums, news and review sites, and ecommerce platforms, with real-time visualisations and AI-supported analytics used to find patterns and communities of interest. Pulsar TRAC can be incorporated into workflows with other audience tools, such as an integration with Audiense that connects TRAC's conversation insights to external audience-segmentation datasets. === Pulsar CORE === Pulsar CORE centres on the analysis of owned-channel data, such as brand social media profiles, website interaction and other in-house digital assets, to generate audience and content insights. CORE can monitor published content, evaluate competitors, and extract demographic and behavioural segmentation from owned channels. === Narratives AI === Narratives AI is a tool within the Pulsar audience intelligence platform that uses artificial intelligence to detect, cluster and analyse narratives forming across social and news media. It was launched in March 2025 as a standalone search interface that processes real-time and historical data to find cultural trends, behaviours and beliefs. It uses clustering algorithms and visualisation to show how conversations form and spread online, and their relative importance within wider discourse. == Notable features == === Insight Agents === Pulsar's Insight Agents are AI-powered agents within the Pulsar platform designed to automate and augment common tasks in media, social, audience and narrative intelligence. Branded as TeamMates, these agents are grouped into four functional types: Sentinels for real-time monitoring, anomaly detection and alerting Oracles for forecasting and scenario planning Custodians for governance, compliance and policy enforcement Analysts for research, reporting and recommendations Each agent is trained on Pulsar's multi-source data and domain-specific workflows. In February 2026, Pulsar introduced 'Crisis Oracle,' an AI-driven system designed to quantify narrative momentum and predict reputational risk. == Academic research == Pulsar has been used as a data collection and analysis tool in peer-reviewed academic research across public health, infodemiology, veterinary science, and policy research. Published uses include a World Health Organization report on infodemic management, a Journal of Medical Internet Research study on headache and migraine discourse across Japan, Germany, and France, a Frontiers in Big Data study of Long COVID narratives, and Frontiers in Veterinary Science studies on canine chronic kidney disease and oral medication administration in dogs.
Aldus PhotoStyler
Aldus PhotoStyler was a graphics software program developed by the Taiwanese company Ulead. Released in June 1991 as the first 24 bit image editor for Windows, it was bought the same year by the Aldus Prepress group. Its main competition was Adobe Photoshop. Version 2.0 (late 1993) introduced a new user interface and improved color calibration. PhotoStyler SE - lacking some features of the version 2.0 - was bundled with scanners like HP ScanJet. The product disappeared from the Adobe product line after Adobe acquired Aldus in 1994.
Artificial intelligence engineering
Artificial intelligence engineering (AI engineering) is a technical discipline that focuses on the design, development, and deployment of AI systems. AI engineering involves applying engineering principles and methodologies to create scalable, efficient, and reliable AI-based solutions. It merges aspects of data engineering and software engineering to create real-world applications in diverse domains such as healthcare, finance, autonomous systems, and industrial automation. == Terminology ambiguity == According to Chip Huyen's book AI Engineering: Building Applications with Foundation Models, the term AI engineering refers to the process of building applications that use foundation models, which are typically models developed by a small number of research laboratories and made available as a service. Huyen distinguishes this from machine learning (ML) engineering, which involves building and deploying models developed in-house. She notes that most practical AI systems combine both approaches. For example, a customer-support chatbot may use a generative model to produce responses while also incorporating locally built components such as request classifiers or scoring mechanisms to assess response quality. As a result, the terms AI engineering and ML engineering are often used together or interchangeably in practice. The distinction and broader usage of the term have been discussed in industry publications and interviews, where AI engineering has been described as an emerging discipline focused on productionizing applications built with foundation models. == Key components == AI engineering integrates a variety of technical domains and practices, all of which are essential to building scalable, reliable, and ethical AI systems. === Data engineering and infrastructure === Data serves as the cornerstone of AI systems, necessitating careful engineering to ensure premium quality, wide spread availability, and usability. AI engineers gather large, diverse datasets from multiple sources such as databases, APIs, and real-time streams. This data undergoes cleaning, normalization, and preprocessing, often facilitated by automated data pipelines that manage extraction, transformation, and loading (ETL) processes. Efficient storage solutions, such as SQL (or NoSQL) databases and data lakes, must be selected based on data characteristics and use cases. Security measures, including encryption and access controls, are critical for protecting sensitive information and ensuring compliance with regulations like GDPR. Scalability is essential, frequently involving cloud services and distributed computing frameworks to handle growing data volumes effectively. === Algorithm selection and optimization === Selecting the appropriate algorithm is crucial for the success of any AI system. Engineers evaluate the problem (which could be classification or regression, for example) to determine the most suitable machine learning algorithm, including deep learning paradigms. Once an algorithm is chosen, optimizing it through hyperparameter tuning is essential to enhance efficiency and accuracy. Techniques such as grid search or Bayesian optimization are employed, and engineers often utilize parallelization to expedite training processes, particularly for large models and datasets. For existing models, techniques like transfer learning can be applied to adapt pre-trained models for specific tasks, reducing the time and resources needed for training. === Deep learning engineering === Deep learning is particularly important for tasks involving large and complex datasets. Engineers design neural network architectures tailored to specific applications, such as convolutional neural networks for visual tasks or recurrent neural networks for sequence-based tasks. Transfer learning, where pre-trained models are fine-tuned for specific use cases, helps streamline development and often enhances performance. Optimization for deployment in resource-constrained environments, such as mobile devices, involves techniques like pruning and quantization to minimize model size while maintaining performance. Engineers also mitigate data imbalance through augmentation and synthetic data generation, ensuring robust model performance across various classes. === Natural language processing === Natural language processing (NLP) is a crucial component of AI engineering, focused on enabling machines to understand and generate human language. The process begins with text preprocessing to prepare data for machine learning models. Recent advancements, particularly transformer-based models like BERT and GPT, have greatly improved the ability to understand context in language. AI engineers work on various NLP tasks, including sentiment analysis, machine translation, and information extraction. These tasks require sophisticated models that utilize attention mechanisms to enhance accuracy. Applications range from virtual assistants and chatbots to more specialized tasks like named-entity recognition (NER) and Part of speech (POS) tagging. === Reasoning and decision-making systems === Developing systems capable of reasoning and decision-making is a significant aspect of AI engineering. Whether starting from scratch or building on existing frameworks, engineers create solutions that operate on data or logical rules. Symbolic AI employs formal logic and predefined rules for inference, while probabilistic reasoning techniques like Bayesian networks help address uncertainty. These models are essential for applications in dynamic environments, such as autonomous vehicles, where real-time decision-making is critical. === Security === Security is a critical consideration in AI engineering, particularly as AI systems become increasingly integrated into sensitive and mission-critical applications. AI engineers implement robust security measures to protect models from adversarial attacks, such as evasion and poisoning, which can compromise system integrity and performance. Techniques such as adversarial training, where models are exposed to malicious inputs during development, help harden systems against these attacks. Additionally, securing the data used to train AI models is of paramount importance. Encryption, secure data storage, and access control mechanisms are employed to safeguard sensitive information from unauthorized access and breaches. AI systems also require constant monitoring to detect and mitigate vulnerabilities that may arise post-deployment. In high-stakes environments like autonomous systems and healthcare, engineers incorporate redundancy and fail-safe mechanisms to ensure that AI models continue to function correctly in the presence of security threats. === Ethics and compliance === As AI systems increasingly influence societal aspects, ethics and compliance are vital components of AI engineering. Engineers design models to mitigate risks such as data poisoning and ensure that AI systems adhere to legal frameworks, such as data protection regulations like GDPR. Privacy-preserving techniques, including data anonymization and differential privacy, are employed to safeguard personal information and ensure compliance with international standards. Ethical considerations focus on reducing bias in AI systems, preventing discrimination based on race, gender, or other protected characteristics. By developing fair and accountable AI solutions, engineers contribute to the creation of technologies that are both technically sound and socially responsible. == Workload == An AI engineer's workload revolves around the AI system's life cycle, which is a complex, multi-stage process. This process may involve building models from scratch or using pre-existing models through transfer learning, depending on the project's requirements. Each approach presents unique challenges and influences the time, resources, and technical decisions involved. === Problem definition and requirements analysis === Regardless of whether a model is built from scratch or based on a pre-existing model, the work begins with a clear understanding of the problem. The engineer must define the scope, understand the business context, and identify specific AI objectives that align with strategic goals. This stage includes consulting with stakeholders to establish key performance indicators (KPIs) and operational requirements. When developing a model from scratch, the engineer must also decide which algorithms are most suitable for the task. Conversely, when using a pre-trained model, the workload shifts toward evaluating existing models and selecting the one most aligned with the task. The use of pre-trained models often allows for a more targeted focus on fine-tuning, as opposed to designing an entirely new model architecture. === Data acquisition and preparation === Data acquisition and preparation are critical stages regardless of the development method chosen, as the performance of any AI system relies heavily on high-quality, re